4 Advice to Choose a Outdoor Advertising Balloons

05 May.,2025

 

Top 7 Advertising Balloons to Boost Brand Visibility

Best Advertising Balloons to Promote Your Brand

1. Helium Balloons with Custom Printing

Best for: Indoor events, product launches, showroom decorations

Read more

Helium balloons are the classic choice — light, floaty, and full of potential. These are typically round or heart-shaped and can be fully customized with your logo, slogan, or brand colors. What makes them so popular is their versatility.

Businesses often use helium balloons to:

  • Decorate store openings
  • Draw attention to special in-store promotions
  • Liven up booths at expos and fairs

Because they float, helium balloons are great for adding visual volume at eye level or slightly above — they make your booth or store pop without taking up floor space. Just keep in mind they have a limited float time (usually 8-12 hours unless treated), so they’re best for short-term events.

Pro tip: Want them to last longer? Use high-quality balloons and add a substance like Hi-Float to extend float time to 24 hours or more.

2. Giant Outdoor Advertising Balloons

Best for: Grand openings, outdoor promotions, brand awareness from afar

When you need to be seen from a distance — think 100 meters or more — giant outdoor advertising balloons are your go-to.

These oversized balloons (often 1 to 3 meters wide or more) are anchored to the ground or rooftop and filled with helium. They float above your store, event, or construction site like a giant flag in the sky, making them perfect for:

  • New store launches
  • Festival or market stalls
  • Construction or renovation branding
  • Outdoor sales events

They often come in bright colors and can be printed with large, bold text. They work best where visibility is key — on busy roads, at crowded festivals, or in shopping districts.

Bonus: Some are even illuminated from the inside so they work at night too.

3. Character-Shaped and Custom 3D Balloons

Best for: Brand mascots, Instagrammable moments, experiential marketing

Want something unforgettable? Custom 3D balloons shaped like your mascot, product, or brand icon are incredibly effective. These are high-impact, high-recognition marketing tools.

Imagine a giant balloon shaped like your product bottle or company mascot floating above your booth — people can’t help but stop and snap a photo. These types of advertising balloons are great for:

  • Product launches
  • Interactive events
  • Brand activations
  • Shopping malls and public spaces

Custom character balloons give your brand a playful, fun personality. They cost more than standard balloons but generate way more buzz — both on-site and on social media.

Pro tip: Plan ahead — custom shapes take time to design, test, and manufacture.

4. Air-Filled Balloon Arches and Columns

Best for: Entrances, backdrops, photo spots, long-term installs

Unlike helium balloons, air-filled balloon designs stay grounded — but they’re just as impactful. Balloon arches and columns are staples at openings, fairs, races, and events.

They can frame:

  • Store entrances
  • Stage backdrops
  • Event photo booths
  • Trade show spaces

You don’t need helium, which means they're more affordable and last much longer — up to a week or more depending on environment and balloon quality.

They’re also incredibly flexible in design. You can mix colors, add foil balloons with logos, or integrate LED lights for evening setups.

5. Foil Balloons with Branding

Best for: High-end promotions, product packaging, giveaways

Foil balloons offer a different aesthetic than latex. They’re shinier, come in more defined shapes (stars, letters, hearts), and can be fully custom printed — front and back — with crisp graphics.

Foil balloons are excellent for:

  • Premium giveaways at events
  • Branded gift sets
  • Indoor retail decoration
  • Valentine's or festive campaigns

Unlike latex balloons, foil ones can stay inflated for days or even weeks. They’re also reusable — especially if you include a self-sealing valve and straw for refilling.

Pro tip: Foil balloons can be heat-sealed and shipped pre-inflated for promotions.

6. Balloon Drops and Exploding Balloons

Best for: Product reveals, countdowns, surprise moments

Looking to add drama to your event? Balloon drops and exploding balloons offer that perfect "wow" moment.

Here’s how they work:

  • Balloon drops: Hundreds of small balloons are held in a net above the crowd and released at the perfect moment (e.g. countdown or product launch).
  • Exploding balloons: Giant balloons filled with confetti, smaller balloons, or brand coupons are popped open for dramatic effect.

They’re used in:

  • Countdown launches
  • Anniversaries
  • Concerts
  • Nightclub promotions
  • Stage events

Just make sure your venue has the ceiling height and permissions for rigging.

7. Inflatable Balloon Costumes and Walkers

Best for: Street marketing, human interaction, event entertainment

Want your brand walking around, giving high-fives, and posing for selfies? Inflatable costumes — think balloon-style mascot suits — are perfect for mobile, engaging marketing.

These are wearable, air-filled costumes powered by a small fan to keep them inflated. They're used to:

  • Draw attention on the street
  • Interact with families and kids
  • Promote mascots or products
  • Create viral content opportunities

They bring energy and life to your campaign and are perfect for festivals, shopping malls, or campaigns targeting younger audiences.

Tip: Make sure the person wearing it is comfortable and trained — it can get hot in there.

How to Choose the Right Balloon for Your Brand

Not all balloons are created equal. Here are a few key questions to guide your choice:

1. Indoor or Outdoor?
Outdoor balloons need to withstand wind and sun, while indoor ones can be more delicate or detailed.

2. How Long Do You Need It to Last?
If it’s a one-day event, helium works great. For multi-day promotions, go with air-filled options or foil.

3. What's the Goal?
Need visibility from afar? Giant rooftop balloon. Want people to stop and interact? Go for custom characters or arches.

4. Budget?
Custom shapes and 3D designs cost more than standard balloons, but they also have higher impact. There’s an option at every budget level — from S$50 setups to full-scale brand inflatables.

5. Setup & Takedown Time?
Some options are quick and easy. Others need a team, time, and permits. Plan accordingly.

Where SG Balloons Comes In

We’ve worked with brands across Singapore — from local startups to major names — to bring their events to life with balloons. Our team doesn’t just deliver balloons; we help you design a setup that matches your brand message, audience, and space.

With SG Balloons, you get:

Link to Great Time

  • Professional-grade materials that last
  • Custom printing and balloon design
  • On-site setup and teardown (so you don’t have to worry)
  • Experience with malls, events, trade shows, and more

Need a rush order? We can usually work with tight timelines too.

Our Final Thoughts

Advertising balloons are more than just colorful decorations. They're marketing tools — big, bold, and full of potential. Whether you want to turn heads at an event, make your storefront stand out, or create shareable moments for social media, the right balloon setup can do the job.

If you're not sure where to start, SG Balloons is here to help. From simple arches to massive branded inflatables, we've got everything you need to lift your brand into the spotlight — literally.

4 Custom Ideas for Inflatable Advertising That Work - MVP Visuals


When it comes to advertising, you want a strategy tailored to you and your business that is both effective and affordable.

Inflatable advertising is an excellent option for businesses that are looking for just such a strategy. However, you need to know how to customize your inflatables to match your advertising needs.

Custom inflatables must be curated to reflect the brand or event that you are promoting.

Today you'll learn four custom ideas for inflatable advertising that work. Because of the endless inflatable possibilities for designing, creativity and a specific goal are essential when ordering your inflatable.

Idea #1 - Custom Inflatable Characters

If you want to create a fun and engaging advertisement, consider using custom inflatable characters. They can be superheroes, movie characters, your company's mascot, or something else entirely.

Having an inflatable character that is unique to your business will help to set you apart from the competition and catch people's attention.

However, be careful when choosing a character for your custom inflatable advertising as its success will depend on how effective it is in attracting people's attention.

Factors to Consider When Choosing a Custom Inflatable Character

  • The character's personality: You need a character that’s appealing to your target audience. For example, if you are targeting children, you need a character that’s fun and engaging to them—like from a cartoon.
  • The character's size: Your character needs to be large enough to be seen from a distance.
  • The character's design: Using an eye-catching and exciting design for your character will attract the attention of the audience. This will be seen through engagement and the number of people who come by your product or event table for inquiry.
  • How well the character represents your brand or event: The character should match the needs of your brand or event. For example, if you promote a children's event, choose a kid-friendly character like a superhero.

Expert Tip: If you're unsure which character to choose for your custom inflatable, consider using a mascot. Mascots are a great way to represent your brand or event and are popular with audiences of all ages. 

Idea #2 - Custom Inflatable Props


Custom Inflatable Advertising

Props provide a great way to help create a more specific theme or message for your advertisement.

Custom inflatable props can be anything from a simple sign to an elaborate structure. The most important thing is that the prop reflects your brand or event and helps to convey your message effectively.

When designing your custom inflatable props, it is essential to keep in mind the size and shape of the prop. It must be large enough to be seen from a distance and easy to assemble and transport.

The table below illustrates popular prop designs and their benefits:

Prop Design Benefits Flag Their movements grab attention and communicate your message quickly

You can place them on the roof of an inflatable structure for visibility
Signs Inflatable signs like “sale” or “open” communicate a message in a concise and easy-to-read manner Banners They add text or graphics to your inflatable advertising

These texts will convey your message to customers in an efficient way
Structures Structures like arches and tunnels are a great way to create an exciting advertisement that is eye-catching and attention-grabbing

Arches are suitable for sports or music events and more

Benefits of Custom Inflatable Props

  • Props create a specific theme or message for your advertisement. For example, if you are promoting a new product, use a prop that displays the product.
  • Props attract attention and create excitement by adding movement and color to your advertisement.
  • Props are a great way to add interest to an otherwise static advertisement.
  • They are easy to assemble and transport.

Tip 3 - Custom Inflatable Balloons


Custom Inflatable Balloons

For a long time balloons have been used as an eye-catching way to compel people to investigate an advertisement. Inflatable balloons are a great way to further this concept and create a memorable event.

Custom inflatable balloons can be any shape or size, and designed to match the theme of your brand or event.

When ordering custom inflatable balloons, it is crucial to keep in mind their size and shape as you want them to be large enough to be seen from a distance.

Some popular balloons that can be used in inflatable advertising include…

Helium Balloons

Helium balloons are a popular choice for inflatable advertising because they are large and easily visible from a distance. They also come in various shapes and sizes, making them versatile for any type of advertisement.

You can use a helium balloon-customized inflatable as a standalone advertisement, or it can be accompanying an inflatable character.

Letter Balloons 

Letter balloons are great for creating a specific message for your advertisement. For example, you can use them to spell out a slogan or phrase relevant to your brand or event.

When using letter balloons, make sure you choose a font and color that is visually appealing and easy to read from a distance. The most common font that is best for this purpose is Arial.

Character Balloons  

Character balloons add interest and excitement to your advertisement. They can be used as a standalone advertisement or they can accompany an inflatable character.

When choosing a character balloon, select one that matches the personality of your brand or event. It’s recommended to use a large character that can be seen easily by many people and showcase your brand.

Inflatable Balloons 

Inflatable balloons are similar to helium balloons, but they do not require helium to stay inflated. This makes them a more affordable option for large-scale advertising.

Benefits of Custom Inflatable Balloons

  • Balloons are a visual way to compel people to investigate an advertisement by drawing attention to it.
  • They are large and easily visible from a distance, making them perfect for outdoor advertising.
  • You can use balloons in conjunction with other inflatable props for a more eye-catching advertisement.
  • Balloons are easy to assemble and transport.

Expert Tip: You can create an inflatable character using a balloon by adding legs, arms, eyes, and other features.

Tip 4 - Custom Inflatable Tents


MVP Visuals Custom Inflatable Tent

Tents are a common sight at outdoor events and trade shows. Inflatable tents further this concept and create an eye-catching advertisement.

Custom inflatable tents can be in any shape or size, and can be designed to match the theme of your brand or event.

When ordering custom inflatable tents keep in mind the factors that increase their visibility, such as:

  • Color: The color of your tent needs to match the branding of your event or company. It is important to select bright colors like yellow or red which have strong emotional effects.
  • Shape: The shape of your tent must match the theme of your event or company. For example, you can select a pyramid-shaped tent for an Egyptian-themed event.
  • Location: It is important to place your inflatable tents in a high-traffic area where many people will see them. You can also place your tent near the entrance of an event or trade show.
  • Size: The size of your tent needs to match the amount of space you have available. Tents can be as small as six feet by six feet or as large as thirty feet by sixty feet.

It’s essential to choose a print method for your custom tent wisely because it affects the quality of your advertisement. The video below illustrates how to select the best print method for your custom tent:

Where to Buy Custom Inflatables

Since , MVP Visuals has been helping brands to increase their return on investment for business advertisements and event activations with custom-made inflatables. We have worked with customers from different industries, so you can rest assured that your advertising needs will be met.

We ensure fast turnarounds and provide live help to ensure that your setup is smooth. We guarantee:

  • On-time delivery; if your order is not on time, it’s free
  • Free layouts, samples, and no set-up fees
  • Discount if you call during business hours and don’t get a live response

Contact us today by calling (888) 797- for a quick quote. Below is what one of our customers had to say:

“Great communication with customer service. Understood what I wanted and delivered on time for upcoming show that we had scheduled.”

Dan

Frequently Asked Questions

What are advertising inflatables made of?

Outdoor inflatables are typically made of nylon polyester or PVC. Both materials are durable and weather-resistant, making them perfect for outdoor use.

Can outdoor inflatables be used indoors?

Outdoor inflatables like tents or arches can be used indoors but it is not always recommended. Some venues have restrictions on the types of displays that can be used indoors due to safety regulations, and custom inflatable advertising products are usually pretty big!

Are advertising inflatables waterproof?

Yes. Custom advertising inflatables are made from durable waterproof nylon polyester or PVC. They can be used in most weather conditions without damage to the product.

Share on Facebook: