Are you looking to set up a brand-new sign for your business? Well, have you ever considered channel letters? Channel letters are essentially large, individual letters, shapes, numbers, or any other characters that are used for exterior signages. They are also sometimes referred to as 3-dimensional letters or even pan channel letters.
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You may have seen channel letters in various places, such as Starbucks Coffee or even Google, placed in front of their respective buildings. You can have the same thing too! However, there are different types of channel letters you can have, and today, we’ll talk about a few to help you pick the right one:
Front-lit channel letters are one of the most common types of signages being used by companies today. These can be found in almost every store in the country.
Typically, they are seen as a sign that is lit up during the night, and that lights up the store’s name in the dark. The lights themselves are housed inside the letters that are made out of plastic in the front, allowing the letters to really pop from the background.
Halo-lit channel letters are also fairly common, although they’re a little more different than front-lit channel letters. As you may have guessed, these channel letters are given halo-like lighting, giving them a floating look.
How is this pulled off? The channel letters themselves are usually raised off the surface they’re on. Then, lights are put behind them to shine out, giving them sort of a luminescent aura. Sometimes, these channel letters may also have a more transparent side to them, making the floating look even more apparent.
Open face lit channel letters are, as the name implies, open in the front. There’s no face to them, and the back and sides of each letter are usually made of reflective material like aluminum.
As for the lit part, lights are employed inside, typically neon lights. They line the inside of each letter, giving the letters a shiny front. Also, because neon lights are used, specific colors can be picked to add a pop of color.
Finally, back and front-lit channel letters are a mixture of front lighting and backlighting. These are perhaps the priciest and also most attention-grabbing channel letters of them all.
In essence, a back and front-lit channel letter is a mix of front-lit and halo-lilt channel letters, giving them a floaty look and still a pop to them that really makes them stand out, especially during the evenings or in dark places.
Channel letters are a great way to enhance the exterior look of your building. They add a certain touch of pop and flair that can really add some points to your business.
However, you have to make sure that you get the best possible channel letter for your business. This is why we’ve listed down a few of the most common types of channel letters and the major differences that each of them has. Understand your needs, know what each option has to offer, and you’re going to get the most out of your channel letters!
Are you looking for a new sign for your business or storefront? How about channel letters? Channel letters are large individual letters, numbers, shapes, or characters used as exterior signage for businesses. They are also called 3-Dimensional letters or pan channel letters.
Channel letters are usually custom-made from plastic or aluminum sheeting and are frequently lit from the inside. They have three parts: the face (which is the front section), returns (letter sides), back, and the lighting element. They are available in a variety of sizes, fonts, and colors.
Channel letter signs provide a great way to catch the attention of your potential customers and give them a new and bold impression of your brand. Here’s a guide to choosing the right type of channel letter for your business:
Do Channel Letter Signs Suit Your Commercial Space?
Before delving into the nitty-gritty, let’s start with the most important question: Are they appropriate for your business? Well, does your brand identify as bold, up-to-date, chic, and result-driven? If so, then channel letter signage is perfect for you. It is a well-known marketing technique that is catchy and stylish. Some businesses that use channel letter signs include:
How Are Channel Letters Fabricated?
There are two main methods of fabricating channel letters. The first and by far the most popular is Computer numerical control (CNC) production. It involves machinery and 3-D printers and is frequently thought to be of superior quality since the risk of error is decreased. The other method is through hand-operated tools which have a slightly larger possibility of flaws than CNC tools.
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Apart from the margin of error, CNC tools also produce highly waterproof products that are not prone to water damage. Regardless of the method chosen, the letters, as mentioned before, have a face, return, back, and lighting element. The face is usually acrylic, but it might be aluminum or something different if it’s a halo-lit type (will be discussed more later).
The return is often made of sheet metal, with aluminum being the best and most popular choice. The back of the channel letter follows the same guidelines. As for the lighting element, neon tubing was used in the past but today, LED (light-emitting diode) bulbs are far more popular since they are energy-efficient. You can, however, select channel letters without illumination.
Different Types of Channel Letter Signs
As a business owner, you should be aware of the four primary types of channel letters available, and the key difference between them is how they are illuminated. This way you can pick the right type for your business:
1. Standard Front-Lit Channel Letter
The front-lit or standard channel letter is the most frequent type of channel letter signage. The back and return are made of aluminum. The face is made of plastic; either acrylic (more lustrous) or polycarbonate (more durable).
The face of each letter is illuminated internally with either neon lights or LEDs. Trim caps are then used to keep the sign face in place and are made of plastic or aluminum. Standard front-lit channel letters are very adaptable due to the materials utilized.
2. Halo-Lit Letters
They’re also known as reverse channel-lit letters. They are letters whose faces and returns are made of aluminum and are usually raised off the wall or raceway with an open back. Being raised allows the neons or LED lights within them to shine out the sides and create a halo effect.
In sense, the lights cast a glow around each letter. They are frequently used in businesses that need a distinctive, sophisticated, or distinguished aesthetic.
3. Front and Back Lit Channel Letters
This one is for entrepreneurs who want to go all out. Consider a sign with white lighted faces and a red halo effect. This is the definition of a front/back-lit channel letter. It is basically a combination of the regular front-lit letter and halo-lit letter.
The return is made of metal, the face polycarbonate, and the back is usually rear of the sign is open to reflect the wall’s LED or neon illumination.
4. Open Face Lit Channel Letter
These have an open face as the name suggests. The back and sides are made of aluminum without a face. Neon lights are then used instead of LEDs. having no face, the neon is usually exposed internally.
What Are the Different Mounting Options for Channel Letters?
Three primary mounting solutions are used:
Savvy Marketing: Get Channel Letters to Make Your Brand Bolder
After deciding the type of channel letter you want, there’s a lot more to think about. Customization including mounting type, font, color, the design amongst others. As such, get a professional to ensure you end up with a sign that you like!
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