The Benefits of Using Digital Menu

19 May.,2025

 

Digital Menu App for Restaurants: Top 5 Benefits

What’s a Digital Menu App?

A digital menu app allows restaurant managers to create and customize a menu directly from a or a tablet. Different apps will offer different features, but the main ones are customizable menu items, prices, and real-time updates. Digital menu apps can also allow for ordering and payment.

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sunday’s Digital Menu App

Digital menus for restaurants are one of our flagship services at sunday. We offer a single platform for managing your menus and taking payments. Its easy-to-use features make your menu entirely customizable in seconds whenever you need it.

With sunday, customers can access the sunday digital menu by scanning a QR code with their mobile device without having to download an app. You can choose to allow customers to order directly from the menu, and pay.

Let’s dive into the top 5 reasons to implement a digital menu system in your restaurant.

1. Increase Revenue with a Digital Menu App

Upselling Made Easy

With digital menus, customers have access to add-ons and other recommendations, something that’s very hard to do on a physical menu or through a server. Imagine: you order a simple burger, and you have the choice to upgrade to a bigger patty or add fries for just a couple of dollars in only one click. It’s instant and much easier than having to figure that out by oneself on a physical menu. We call these extra items  “upsells” and they’re easy to implement through the sunday digital menu app.

Encourage Reordering

It’s never been so easy to reorder. No need to call the server, and the delicious-looking dishes are right there at your fingertips just waiting for you to order them. No more “no time” excuses not to order a dessert or coffee to finish your meal.

Promote High-Margin or Seasonal Items

Are you implementing a new dish or trying out a seasonal menu? These are easy for you to highlight for your customers on a digital menu.

Boost Tips

Digital menus with a payment integration like ours at sunday can help boost your tips. Don’t take our word for it —we helped thousands of restaurants earn more tips with digital solutions.

2. Enhance Customer Experience

Reduce Wait Times

Customers no longer need to wait for someone to bring them a physical menu. Integrate an ordering and payment solution to your digital menu to enhance your diner’s experience further!

Accommodate Dietary Preferences

Diners oftentimes have allergies and dietary restrictions. Your digital menu can highlight the best choices for them in one finger tap. The sunday app even allows customers to use filters by creating tags. For example, a customer may want to combine “vegetarian” with “peanut free” tags to filter the dishes that meet their dietary requirements.

Offer Multilingual Support

Most apps also offer a multiple languages feature. At sunday, you don’t even need to do the translation yourself —our system can automatically translate the menu for you.

Improve Menu Navigation

Digital menus can be much easier to read than paper menu leading your customers straight to the point. It gives them agency to pick and choose from what interests them rather than have to go through multiple physical menu pages.

Promote Health and Safety

Digital menus are safer health-wise for your customers since they don’t need to touch anything else than their to access them. QR codes are one of the safest tools in the world you can use for payment. For enhanced security, sunday users can use the sunday free app to scan QR codes at restaurants and ensure the code’s authenticity.

3. Streamline Operations and Boost Efficiency

Save Time for Staff

Save your staff time to focus on what’s most important by unburdening them of tasks related to physical menus: no more bringing menus to customers, no more checking whether tables have enough menus… sunday can help you cut time on a lot of other tasks too such as collecting orders and payments.

On the management side, your staff won’t need to print anymore or run after lost or damaged menus and save time to focus on what matters.
Digital menus also allow you to directly track and access your restaurant analytics in the back office.

Real-time Menu Updates

With your digital menus updated whenever you need, your staff doesn’t need to explain what is unavailable to your customers —they won’t even see it on the menu! And correcting a mistake or changing details and prices on your menu has never been so easy. No need to re-print or overwrite every single physical menu, nor train your staff to make announcements to the customers.

Integrate with POS and Accounting Systems

Digital menus, like those from sunday, integrate seamlessly with existing restaurant POS systems and accounting tools, making it easier to manage sales and inventory data

4. Customize and Strengthen Your Brand Identity

Build a Unique Brand Experience

A digital menu allows endless possibilities for customization and brand awareness. With its user-friendly interface, the sunday app makes it easy for you to design a menu that’s truly yours. Plus, you can change it whenever you want!

Tailored Menu Features

sunday’s digital menu app has many customizable features including scheduling to adapt to your particular business, such as time and zone configurations, tags, and extras. Our app allows you to build as many menus as you wish and make them available where and when you want to. For example, you may wish that the brunch menu is only viewable from 11:00 AM – 1:00 PM outside on the terrace.

Utilize as a Marketing Tool

You can use your digital menu to advertise promotions, upcoming events, and more. Also, link your social media and highlight your brand universe through photos and logos.

5. Leverage Data and Analytics to Grow Your Business

Optimize Restaurant Operations

sunday digital menu app is much more than a digital menu. You can also choose to have guests order and pay directly from the menu, all in one place. That also includes takeout.

Access Comprehensive Data and Insights

Digitalizing your menu allows you to gather valuable data on customer behavior, popular items, and peak ordering times. With sunday, this data is readily accessible, enabling better decision-making and strategy development.

Goto COSUN Digital Signage to know more.

Recap: Top 5 Benefits of Implementing a Digital Menu App in Your Restaurant

Implementing a digital menu app in your restaurant can boost your sales, enhance your customer experience and satisfaction, enhance your efficiency, and help you personalize your menu and grow your business.

Learn more about how to implement a digital menu in your restaurant with our step-by-step guide.

Want to learn more about how sunday can help your restaurant? Book a demo with us.

FAQ

What are the cons of digital menus for restaurants?

To use a digital menu in your restaurant, your customers will need a smartphone that can scan a QR code. Technically, all mobile devices with a camera are compatible with QR codes. Nowadays all Android devices and all Apple devices iOS 11 or later (from the iPhone 5s) and have a built-in QR code scan functionality. Without this built-in functionality, customers may need install an app to scan a code, which can be tedious.

To access your digital menu, customers will need Wi-Fi or data. Make sure that your staff is ready to help them connect in case they don’t have internet.

Some customers just prefer the old wooden frame or book menu on their table rather than digital signage. Asses what your customer base prefers before going all digital.

It takes time to save time with digitalization! Your staff needs to be trained and embrace the digital menu app tool to make the most out of it.

What are the most important features of digital menu apps?

Digital menu apps should be customizable, easy to use, eye-catching, and allow for integration with your other restaurant management systems.

What should I be careful about when implementing a digital menu app at my restaurant?

Not all restaurants are suited for a digital menu app. Make sure to assess what would be the benefit of a digital menu for your restaurant before making a decision. For example, if you’re a small restaurant with only three menus that change daily, it may be easier to have your menu on a chalkboard and your staff announcing the menu directly to diners every day than changing the digital menu.

6 Benefits of Digital Menu Boards for Restaurants | Samsung VXT

But what is a digital menu board? How do digital menu boards work?

Simply put, digital menu boards serve as electronic menus for restaurants, displaying an operation’s offerings along with price, images, and possibly even full-motion video. What’s displayed on those boards is controlled by a content management system, or CMS. The CMS allows the operator to select and update menu boards from a central location.

The Samsung VXT digital signage solution simplifies the process of incorporating digital displays into your operation, allowing for quick and intuitive content creation that can be easily managed from a central dashboard. Menus are always up-to-date, and unlike printed signage, the digital displays always look clean and vibrant.

Here are six key benefits of incorporating a system such as Samsung VXT:

1 - Enhanced visual appeal

High-resolution digital displays provide vibrant and eye-catching visuals that can showcase menu items in a more appetizing way. The ability to use images, videos, and animations can make the menu more engaging and visually appealing, potentially leading to increased sales of featured items.

2 - Time and cost savings

Digital menu boards reduce the time and effort required to print and distribute paper menus, saving on printing costs and minimizing waste. Changes can be made remotely and instantly, reducing the need for staff to manually update physical menus.

3 - Analytics and data collection

Digital menu boards can aid in collecting data on customer interactions, including which menu items are getting the most attention, what's being ordered, and when. Restaurants can use this data to make informed decisions about menu design, pricing, and marketing strategies to optimize their offerings.

4 - Cross-promotion and upselling

Digital menu boards can strategically promote high-margin items, combos, or add-ons by featuring them prominently or using suggestive selling techniques. Dynamic content can also respond to customer choices, suggesting complementary items based on what they've already ordered.

5 - Dynamic content management

Digital menu boards allow restaurants to update and customize their menus in real time easily. This flexibility is invaluable for promoting daily specials, adjusting prices, or making changes due to ingredient availability. Out-of-stock items can be removed with ease, ensuring the boards always look crisp and clean and ensuring that customers see the most up-to-date information.

6 - Inventory management

In addition to the ability to seamlessly remove listings for out-of-stock items, the ease of content management with digital menu boards can aid in the task of managing inventory and ensuring that nothing goes to waste. Overstocked items can be fodder for a quick “manager’s special” that helps reduce excess supply.

How Digital Menu Boards can work for your business

Incorporating digital menu boards into a restaurant's operations can improve customer satisfaction, increased sales, and operational efficiencies, making them a valuable investment for many establishments. Statistics compiled by trade news site Digital Signage Today show that the incorporation of digital menu boards into a restaurant’s operation creates an average increase of 3% in margin per transaction, and nearly 30% of customers find digital menus influential for the purchase of a product.

The variety of features in Samsung VXT CMS ensures that menu boards are consistent throughout the system, no matter how many restaurants it includes. Content and pricing are always up-to-date, even when pricing or menu items differ across regions.

Read more about the benefits of incorporating digital signage for your restaurant.