The Beijing YASN International Auto Accessories Exhibition is one of Asia's leading platforms for automotive aftermarket products and services. Held annually at the China International Exhibition Center, the event attracts more than 6,000 exhibitors and 150,000 professional visitors from around the world.

 

 

Exhibition Overview: A Global Stage for Auto Accessories

 

The Beijing YASN International Auto Accessories Exhibition is one of Asia's leading platforms for automotive aftermarket products and services. Held annually at the China International Exhibition Center, the event attracts more than 6,000 exhibitors and 150,000 professional visitors from around the world. This year's edition emphasized innovation, sustainability, and premium craftsmanship—making it the ideal platform for PINKE Leather to display its high-quality automotive leather solutions.

 

PINKE Leather's Participation and Booth Highlights

 

PINKE Leather, a leading manufacturer of automotive leather goods and accessories, participated in this year's exhibition with a dedicated booth that drew significant attention from global buyers, distributors, and OEM representatives. The company showcased a wide range of products, including:

 

● Custom-fit leather car seat covers

 

● Steering wheel wraps and gear shift covers

 

● Luxury dashboard mats and trunk liners

 

● Eco-friendly leather alternatives for EV interiors

 

Visitors praised PINKE Leather's attention to detail, with many noting the tactile quality, stitching precision, and customizable design options that set its products apart from mass-produced alternatives.

 

Product Quality and Technical Strength

 

PINKE's products use top-grade cowhide and environmentally certified PU leather, meeting ISO/TS 16949 automotive quality standards. All production follows strict in-house inspection protocols, and the materials used are tested for abrasion resistance, UV protection, and flame retardancy. According to Mr. Zhang, a procurement manager from a well-known Chinese EV manufacturer who visited the booth, “PINKE's craftsmanship and material performance meet the requirements for both high-end ICE and EV models.”

 

In addition to product samples, the company presented a behind-the-scenes video on its R&D and design process, highlighting collaborations with international design teams and data-driven ergonomic testing.

 

Building a Premium Brand Through International Exposure

 

PINKE Leather's strong showing at the Beijing YASN International Auto Accessories Exhibition underscored its commitment to quality, innovation, and customer-focused design. As global consumers demand higher standards in both aesthetics and environmental responsibility, PINKE continues to evolve its product offerings to stay ahead of industry trends.

 

The exhibition not only strengthened the company's presence in the domestic market but also accelerated its expansion into international B2B channels. With its blend of traditional craftsmanship and modern design philosophy, PINKE Leather is well-positioned to become a trusted partner for automotive interior solutions worldwide.