In the cutthroat world of retail, the way you present your products and the overall vibe of your store are like magnets for customers. The right shop fittings can transform your retail space into an irresistible hangout that keeps customers coming back for more.
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This guide will walk you through the ins and outs of selecting the perfect shop fittings for your retail business, ensuring your store is not only a visual feast but also a sales machine.
Before diving into shop fitting madness, take a moment to define your store concept and target audience. This will be your compass as you navigate the world of shop fitting styles, functionality, and layout.
Once you have a clear picture of your store concept and target audience, it’s time to think about the functionality and layout of your shop fittings. This means picturing how customers will move around, how your products will be displayed, and how you’ll manage inventory and checkout like a pro.
The materials and finishes you choose for your shop fittings will not only affect the aesthetics of your store but also its durability and functionality.
When selecting shop fittings, it’s crucial to consider your budget and find solutions that offer the best bang for your buck.
If the shop fitting process feels overwhelming, don’t hesitate to seek professional guidance from an experienced retail design consultant or shop fitting company.
By following these comprehensive guidelines and carefully considering the factors involved, you can select the optimum shop fittings for your retail business, creating an inviting and functional space that attracts customers, boosts sales, and contributes to the overall success of your venture. Remember, your shop fittings are an investment in your business, so choose wisely and reap the rewards of a well-fitted retail environment.
In this guide, we cover everything you need to know about store fixtures, from how to build the perfect solution and optimize it for your merchandise, to store concept development and managing the roll-out of new retail fixtures.
1. The Basics of Store Fixtures
2. The Principles of Retail Store Design
3. Examples of Retail Store Fixtures
4. Store Fixture Design and Planning
5. New Store Concept Development
Compelling product displays drive traffic inside and convert browsers into buyers. Retail store fixtures play a crucial role in this, allowing you to present your merchandise in the most attractive way possible.
Retail store fixtures are used to display products. They come in many shapes and sizes, so no matter what you’re selling, there’s bound to be a perfect fit.
Popular examples of retail store fixtures include:
Effective retail display fixtures make your products irresistible to customers. They should highlight your merchandise’s best features, optimize your store layout and drive conversions.
There is a science to visual merchandising – and store fittings are the backbone. They create a visually appealing and well-designed store layout that not only attracts customers inside but also invites them to move through the store and engage with displays.
Shopping behavior dictates retailers that have between three and six seconds to grab a consumer’s attention. With a few simple tricks, retail display fixtures help you master this attention economy.
There are four essential elements to retail display fixtures. They must be visually appealing, versatile, durable and strategically placed. This combination as good as guarantees success.
Retail store design is more than just making a space look good – it’s a selling tactic. In fact, visual merchandising strategies can increase sales from 80% to 478%.
There are three key things you can do to optimize your store design and increase sales:
It’s equally important to make sure you’re using the most effective store layout and combining this with a carefully crafted interior design. Our comprehensive guide to retail store design explains how to do this in detail.
For a quick overview, there are three basic types of store layouts:
Less common store layouts include the set path, as seen in Ikea. There’s also the boutique, where the space is segmented according to different assortment areas. Whichever layout you choose, it must reflect your products, brand identity and customer needs.
For example, if you run a large retail shop with lots of merchandise, a free-flow layout may make it hard for customers to find what they’re looking for. This can lead to a frustrating shopping experience. Instead, you would need a layout that’s more predictable and intuitive.
You should also have a clear interior design strategy:
Gondola shelving displays are freestanding retail fixtures that are highly customizable and support a range of merchandising options. Their benefits include:
Gondola shelving displays can be modified with various fitting accessories to showcase a range of complementary products that can be sold together.
There are many different types of gondola displays, from large islands to small POS displays, and they can be easily branded with different signage.
Retail display stands are usually freestanding points of sale that:
Freestanding display stands are incredibly versatile retail fixtures. They can be placed anywhere and customized with signage to suit any campaign, like this shoe display unit.
FSDUs come in many forms:
POP display stands draw attention to new products or promotions. In fact, they’re proven to increase sales by 20%. With customized graphics, they also elevate brand perception.
Maximize the effectiveness of your POP display by placing it strategically, like near the checkout or between aisles.
When choosing display racks, consider your space and merchandising needs.
For example, if you have limited floor space, wall display racks allow you to showcase a lot of merchandise without making your store feel cluttered.
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Meanwhile, freestanding display racks are ideal for cross-selling varied products. These retail fixtures can feature metal racks, hooks and even literature holders to accommodate a range of merchandise.
Your retail counter is the centrepiece of your store, so it should be eye-catching and on-brand. It’s also a great place to boost last-minute purchases and encourage interaction between staff and customers.
Shelving can be added to your retail counter to showcase new products, encourage upsells, or even highlight a rebrand, as shown in this example by KSF for Kenneth Cole.
Retail counters can also be customized with:
Retail shelving allows you to showcase your merchandise in creative, versatile and space-saving ways. Types of retail shelving include:
Think of how you can elevate your chosen retail shelving to make it visually appealing and on-brand, such as by:
Display cases are a popular retail fixture for high-value items that need protection from light and dust. They also elevate the customer’s perception of a product’s value.
The common use for display cases is jewellery displays. Freestanding pedestal cases are perfect for these because they elevate the product and give customers a 360° view.
Display cases come in many shapes and materials, from wooden cases to wall-mounted cabinets. It all depends on your brand image and product needs. Glass vitrines, for example, are ideally suited for luxury items, like purses or jewellery.
If your priority is affordability and versatility, gridwall displays are for you. These are real space-savers because of how slimline they are, and they can be used in a number of ways:
The number of gridwall accessories is what makes these retail fixtures so versatile. From shelves and hooks to arms, legs and bins, you can reconfigure your gridwall display however you like to create a fresh look quickly and easily.
Retail clothing racks must be well organized and accessible to make it easy for customers to browse. The following clothing display examples are perfect for this:
Clothing racks should also make it easy for customers to visualize themselves wearing the garment, which is why mannequins and body forms make great retail fixtures for clothing.
Display units allow you to showcase a range of merchandise within a single, cohesive system. They can be as simple as promotional displays or as complex as bespoke wall cabinets, like these created by KSF Global for Mulberry’s showroom.
Other examples of eye-catching display units include:
Revamping your store with creative displays is made easy with slatwall retail fixtures. These feature horizontal grooves that support a huge variety of accessories and customization.
Slatwall retail fixtures can be:
Slatwall shelving is particularly popular in retail stores because of its versatility. Being able to reconfigure your displays ensures your store always feels fresh and in-step with new seasons and latest trends.
Merchandise displays attract and entice consumers. In general, there are three types of merchandise displays you should be using:
Merchandise displays can also be experiential. Incorporating seasonal trends into your displays is a popular way to do this as it makes your store feel more current.
You can also use store fittings to enhance your product displays and make your store immersive. If you own a small boutique, for example, soft lighting, breathable shelving units and seating areas will relax your customers and put them in the mood to buy.
Retail furniture can be used strategically to strengthen your brand message, encourage customer interaction and boost sales.
Footwear stools are a great example. These can be branded pieces that invite customers to sit down and try shoes on. When a customer tries something on they’re more likely to buy it, so having furniture that facilitates the try-on tradition is key.
Other types of retail furniture to spruce up your space include:
Store fixture design is an integral element of developing a store concept. In this section, we cover planning a new development, choosing the right fixtures and managing the roll-out program successfully.
When planning a new store marketing project, pay close attention to the store fixtures you choose as these could make or break your retail success.
To find the right store fixture and drive success, you should consider five key areas:
When developing a new store concept, you need to coordinate and balance your branding needs with your commerce needs. This can get complex when you have several cooks in the kitchen vying for their own creative vision.
To keep your plan laser-focused and well-balanced between creative energy and successful retailing, follow these four steps:
If you’re starting a new retail design project and would like guidance on all the stages and considerations you will have to make, download our free retail design brief template.
While roll-out programs can be complicated, they don’t have to be stressful. Follow these tips to ensure the success of your store fixture roll-out program and keep everything consistent, on-schedule and running smoothly.
Maintaining brand consistency across franchises is crucial to building a connection with your customers. Your local stores should breathe the same atmosphere as your larger stores, and even your online shop should evoke familiarity with your customers.
Ensure your franchisees are well briefed on your brand’s aesthetic and message. Providing training and ongoing guidance will help them feel supported and more connected with your story. You can also use software solutions to centralize all brand collateral.
When looking for a retail design partner who can bring your store concept to life, make sure to do your research so that you find the right partner for you. Here’s what to look for:
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