In the rapidly changing landscape of exhibitions and trade shows, stall design has transformed from mere visual appeal to making powerful impressions, creating immersive experiences, and enhancing visitor engagement. One stall format that is gaining visitor attraction is the two-sided open exhibition stall. With visibility from two adjacent sides, this layout offers excellent accessibility, enhanced visibility, and plenty of design flexibility.
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What is a 2 Side Open Exhibition Stall?
As we move into , brands are increasingly seeking out innovative stall design ideas that blend innovation with practicality. In this post, we will examine the effectiveness of two-sided open stalls and reveal the newest design trends to help you craft a stall that not only draws attention but also maintains it.
A 2 side open stall is located at a corner or at the end of a row, enabling it to face two neighboring aisles. In contrast to single-side open stalls that limit access to just one direction, these configurations offer enhanced visibility, more visitors and improved engagement possibilities.
Key Advantages:
In , trade shows are becoming increasingly competitive, engaging, and focused on branding. Exhibitors are looking for more efficient methods to distinguish themselves in busy environments. This is where the two-side open stall design stands out:
Whether your field is technology, FMCG, real estate, fashion, or wellness, a two-side open design provides a vibrant platform to engage with your target audience.
Let’s explore the most thrilling and inventive two-sided open stall concepts that are influencing exhibitions this year.
Cluttered booths are a thing of the past. In , simplicity serves as a powerful design principle. Minimalist stall designs with bold, contrasting brand colors, clean layouts, and strategic lighting are in trend.The goal is to create the stall with a spacious and premium.
Suggestions:
2 side open stall designs provide plenty of space to integrate AR/VR, holography, touchscreens, and motion sensors. These innovations enhance visitor engagement and retention, transforming your booth from a basic display into an captivating experience.
For instance, a furniture company might utilize AR for virtual room arrangements, while an automotive brand could highlight interior features through VR.
Create one area that serves as a cozy hospitality lounge and the opposite side as a live product demonstration space. Add warm lighting, comfortable seating, and complimentary drinks to promote visits.
Why it works:
With two sides open, the effectiveness of overhead branding increases. Use rotating 3D logos, hanging LED rings, or creative hanging structures to attract attention from far away.
Pro trip: Ensure your branding can be seen from afar by utilizing raised backdrops or archways.
With sustainability shaping design trends in , numerous brands are combining eco-friendly stall materials and organic designs. Use bamboo panels, recycled flooring, LED lighting, and potted greenery to create an environmentally responsible brand identity.
As an additional feature, provide plantable seed giveaways or QR codes that boost eco-awareness.
Modular design has become popular in due to its affordability and ability to be reused. These stalls can be taken apart and reused for different setups, making them perfect for companies participating in various exhibitions.
Advantages:
Create your open-sided stall with two separate sections:
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Utilize variations in color, different flooring, or light partitions to differentiate the sections.
Designing a 2 side open stall isn’t just about utilizing the space—it’s about enhancing it. Consider these expert tips:
The price of an exhibition stall with two open sides depends on:
Typical Range: ₹70,000 – ₹5,00,000 and higher, based on the complexity of the design and the location.
In , exhibition stalls are not just about occupying space—they’re about telling brand stories. A thoughtfully crafted 2 side open exhibition stall design can enhance your brand’s visibility, attract quality leads, and promote unforgettable interactions with your aimed audience. Whether you are displaying products, introducing a new service, or strengthening brand recognition, creative two-side open designs provide a perfect mix of functionality, aesthetics, and foot traffic.
Looking to design your own 2 side open stall? Check out our professional stall design solutions to bring your vision to life.
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Whether you’re planning your first stall or looking to renovate an old design, we’d love to hear what you’re envisioning for your next exhibition setup.
2 side open stalls—also known as corner or inline booths with dual aisle access—feature two open sides that face adjacent aisles, allowing visitors to approach from multiple directions. The remaining two sides are typically used for structural support, branding walls, storage space, or digital displays.
This design format is highly effective in medium-size booth spaces (e.g., 3x6m, 6x6m) and is commonly seen at major U.S. exhibitions where foot traffic is heavy and attention spans are short.
At NORDER, we understand that visibility and flexibility are key when it comes to successful exhibition performance. That’s why our 2 Side Open Exhibition Stalls are designed to offer maximum exposure, smooth visitor flow, and high adaptability to diverse booth locations and branding needs.
Every brand has its own story to tell—and at NORDER, we tailor your 2 Side Open Exhibition Stall to bring that story to life.
Consultation & Concepting: We begin with a deep dive into your goals, products, and brand style.
3D Design & Rendering: Our design team creates a visual blueprint that integrates structural layout, traffic flow, display shelving, lighting, and multimedia.
Modular Build & Fabrication: We use reusable, lightweight materials for quick builds and easy reconfiguration.
On-site Logistics: NORDER’s local U.S. teams manage delivery, setup, and dismantling across major venues like Las Vegas Convention Center, McCormick Place Chicago, and Orange County Convention Center Orlando.
Greater Foot Traffic: Dual openings naturally increase approachability and dwell time.
Stronger Branding: More wall space means more room for messaging, product showcases, and high-impact visuals.
Better Engagement: Fluid visitor entry encourages smoother interactions and higher lead capture rates.
Premium Presence: Even with a mid-size budget, you get the look and feel of a high-end custom exhibit.